Consumer law in Ireland and across the EU has become an increasingly complex and regulated area of law.

We help our clients navigate the law in this area to ensure compliance at all stages of the customer journey.

Irish consumer welfare is protected under various legislation, sectoral regulations and guidelines issued by the Competition and Consumer Protection Commission (CCPC).  The Consumer Rights Act 2022 significantly modernises and enhances the protections afforded to consumers under Irish law. The Act implements a number of EU Directives as well as consolidating, updating or replacing existing national legislation in this area.

We help our clients identify the consumer laws that apply to their current or proposed operations and assist in implementing appropriate consumer terms, purchase flows and after-sale processes. If things go wrong, our consumer law team of specialist contentious and non-contentious lawyers can help manage consumer complaints, claims, regulatory investigations, enforcement, brand and reputational issues.

Expansion to Irish consumer market

We work with international organisations seeking to expand their online and/or shop-front reach to Irish consumers, by reviewing their existing consumer terms, user agreements, end-user license agreements, purchase flows, advertising, price display and after-sales practices to identify any adjustments required for the Irish consumer market. This is often complemented by assisting with agency, commercial agency, distribution and franchise structures.  

Online sales and services

We carry out end-to-end customer journey compliance audits of websites and apps, identifying possible consumer law compliance gaps and practical client-focused solutions. Whilst these audits are generally performed as a pre-emptive measure, they may also be carried out in response to consumer complaints, claims and/or regulatory intervention.

Promotional marketing practices

We advise national and international retailers and online service providers on their operation and marketing of prize promotions, prize draws, competitions and loyalty schemes. In addition to advising on terms of participation and marketing communications, we work closely with our Data Protection, Privacy and Security and Gaming and Gambling teams to ensure other regulatory issues are addressed.

Complaints and enforcement

Unhappy Irish consumers may decide to complain directly to the trader, or they might choose to report a trader to the CCPC or the Advertising Standards Authority for Ireland (ASAI) or may themselves pursue the matter before the Irish courts. The CCPC actively monitors compliance with Irish consumer laws and uses its statutory powers of enforcement in response to consumer complaints or further to its own pro-active compliance sweeps.  The CCPC’s powers of enforcement include issuing ‘compliance notices’ and requiring written undertakings of compliance, both of which are publicised and therefore have legal and reputational consequences for traders. The CCPC’s enforcement powers extend to civil applications for prohibition orders and criminal prosecutions that may result in fines and/or imprisonment.  

Our cross-department team assists Irish and international organisations manage consumer complaints, claims and regulatory interventions. We provide practical solutions informed by previous interactions with the regulator.  

Product Labelling, Pricing and Advertising

Various Irish and EU laws, guidance and self-regulatory codes apply to product labelling, pricing and advertising. We assist clients on the contents of their labelling, advertisements and other marketing communications, including their use of nutrition, environmental and other claims. We also advise on the application of price display rules in-store and online, sectoral rules, and the operation of price reduction promotions.


  • Expansion to Irish consumer market
  • Online sales and services
  • Promotional marketing practices
  • Complaints and enforcement
  • Product labelling, pricing and advertising

More from our Consumer Law team

Photo of Jane O’Grady

Jane O’Grady

Senior Associate
+353 1 637 1554

Photo of James Green

James Green

Associate Solicitor
+353 1 637 1567

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