EASA welcomes Google as first Digital Pure Play Member

PUBLISHED: 16th November 2020

Photo to illustrate article https://www.lkshields.ie/images/uploads/news/Web_EASA.png.

The European Advertising Standards Alliance (EASA) has welcomed Google as the first digital pure play member of the Alliance in a press release in October 2020.

EASA is a nonprofit organisation which brings together 28 self-regulatory organisations across Europe and 13 advertising industry organisations, who work together to ensure responsible advertising.  EASA’s role involves setting out high operational standards for advertising self-regulatory systems by providing advice, monitoring compliance and handling complaints, as well as promoting responsible advertising by ensuring ads meet high ethical standards.

The Advertising Standards Authority for Ireland (ASAI), a founding member of EASA, welcomed Google as the first corporate member of EASA and partner of the ad self-regulatory network.  In a joint statement with co-members of EASA’s Digital Working Group, Orla Twomey, EASA Vice-Chair and Chief Executive of the ASAI, commented that the partnership:

“will strengthen Google’s collaboration with EASA’s self-regulatory organisations” and will “help ensure EASA’s network is stronger in rapidly changing times, including by tackling irresponsible advertising through the use of technology”.

The partnership with Google is a welcome step forward in the promotion of high standards in digital advertising and it is hoped that other online platforms will follow. This is potentially a very significant development in light of the strong support for effective self-regulation and the country of origin principle in the Directive for Audiovisual Media Services (AVMSD).

For the ASAI press release, click here.

By using this website you allow us to place cookies on your computer. Our cookies do not personally identify you.