Eimear advises on all aspects of compliance with Irish and EU data protection and privacy law, including cross-border transfers of personal data.

Eimear is experienced in advising clients on the application of cybersecurity laws, including the NIS Directive and the  NIS2 Directive. She also advises on data protection, technology and intellectual property aspects of corporate acquisitions and investment deals.

Eimear has particular expertise in advising national and international clients on the operation of competitions and prize promotions under Irish gambling, advertising and consumer law. She also advises on various other types of gambling activities, such as gaming and betting, and on the potential impact that new laws in this area may have on clients’ current and proposed operations.

Eimear frequently carries out online compliance advisory work for clients across a wide range of sectors. She works with clients to prepare suites of documents that ensure that their online business offerings are compliant with all applicable laws. Eimear is experienced in advising on e-commerce and consumer law matters (including the new Consumer Rights Act 2022) as well as compliance with the Platform to Business Regulation. She assists clients in ensuring that they have compliant consumer-facing terms and B2B arrangements in place in order to carry out their business activities in Ireland.

Eimear is an Irish and EU trade mark and design attorney and advises on all aspects of brand protection and IP management, including trade mark applications, assignments and licences.

Experience

  • Advising Irish and international clients in relation to data protection and privacy compliance including in respect of data subject access requests, personal data breaches and international transfers of personal data.
  • Advised national compliance scheme on its role in relation to various data processing activities.
  • Advised large multi-national client on its engagement of a new processor of personal data, including on cross-border data protection requirements.
  • Online compliance advisory work for Irish and international clients including drafting of website user agreements, terms and conditions, privacy notices and cookies policies.

  • Advised automotive marketplace provider on its B2B and B2C terms of service including compliance with the Platform to Business Regulations.

  • Advised large multi-national organisation on the categorisation of critical infrastructure in Ireland under the NIS Directive.

  • Advising on brand protection including trade mark applications, licensing and assignments, as well as oppositions and invalidity proceedings.

  • Advising clients on ownership of intellectual property rights in works developed by contractors, employees and third parties.

  • Provides ongoing advices to a leading multinational on the structure and operation of its annual large-scale prize promotion in Ireland.

  • Advised a multinational live-streaming platform on its operation of skill-based competitions in Ireland.

  • Advising operators of various gambling platforms on the application of Irish gambling laws to their current or proposed activities.


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  • Bachelor of Arts
    University of Cambridge
    2017
  • LLM (Intellectual Property and Information Technology)
    University College Dublin
    2018
  • Registered Trade Mark Agent (Ireland) and Trade Mark and Design Attorney (EU)

  • Admitted to Roll of Solicitors in Ireland
    Law Society of Ireland
    2021

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