LK Shields Solicitors LLP was delighted to act for Sure Valley Ventures in connection with their participation in the Series B Round of WAM Group Limited t/a Admix, the leading In-Play monetization company that bridges the gap between gaming content and brands.
Admix is experiencing hypergrowth due to unprecedented inbound and direct sales and has doubled in size to more than 80 staff in 2021, having recently signed deals for In-Play campaigns with Calvin Klein, Schuh, Movember and Sky.
Sure Valley Ventures is an entrepreneur led Venture Capital firm that invests in early-stage software companies, focusing on areas of large growth and potential over the next five years including Artificial Intelligence, the Internet of Things and Augmented and Virtual Reality software technology companies.
Emmet Scully, partner in our corporate department led the transaction assisted by Lester Sosa-Villatoro.
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