Inflexion acquires majority interests in Group IMD

PUBLISHED: 30th September 2016

Inflexion has acquired majority interests in Group IMD, a market leading technology business and cloud-based provider of distribution workflow for the global advertising industry, from funds managed by Vitruvian Partners.

LK Shields assisted Squire Patton Boggs (who were acting for Inflexion) in relation to certain Irish aspects of the transaction.

Headquartered in London, Group IMD automates the distribution workflow of video advertisements from advertising agencies and production companies to broadcasters and the online video industry.

Inflexion is backing the highly experienced management team and will support an acceleration in international expansion, target selected acquisitions to extend Group IMD’s product offering and further invest in its leading cloud-based technology platform.

The transaction was led by Richard Curran, Partner in the Corporate and Commercial Department with assistance from Grainne Finneran of the Banking Department and James Byrne of the M&A Team.