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Branding – The Legal Issues: Trade Marks,
Advertising and Sponsorship
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The German-Irish Chamber
of Industry and Commerce
in conjunction with
LK Shields Soliciors.
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25 June 2010. 3pm. The Four Seasons Hotel, Ballsbridge, Dublin
4.
Deirdre
Kilroy and Áine
Matthews of leading business law firm LK Shields Solicitors
will present a seminar entitled Branding
– The Legal Issues: Trade Marks, Advertising and Sponsorship.
This seminar will deal with many of the most significant legal
issues that arise for brand owners, brand licensees and marketers
alike and will deal with the key recent development which should
be taken account of when using brands in business.
The seminar will be of interest to anyone who has responsibility
for branding, marketing, sponsorship or product placement.
The topics covered will include:
- Trade Marks – What's in a name?
- Google AdWords – Use of competitor brands in AdWords.
- Lookalike Products – How can you stop them?
- Comparative Advertising – How to stay out of trouble...
- Sponsorship – Branding licences and issues.
- Ambush Marketing – Getting value from your sponsorships.
The
Speakers |
Deirdre
Kilroy
Partner and Head of Intellectual
Property and Technology at LK Shields Solicitors. Deirdre
specialises in commercial contracts, intellectual property
matters (including trade marks), advertising, franchising,
outsourcing, sponsorship
arrangements, IT and e commerce.
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Áine
Matthews
Associate Solicitor, LK Shields Solicitors. Áine
focuses on both contentious and non contentious aspects of intellectual
property including trade marks, goodwill, patents, copyright,
designs and domain names.
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Time and Venue
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| Four Seasons Hotel |
Registration: 2.45pm |
| Hibernia II Suite |
Seminar: 3 - 5 pm |
| Ballsbridge, Dublin 4 |
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Registration
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| To book a place please email
Patrick Bamming : patrick.bamming@german-irish.ie
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f you would like any further information,
please contact
Patrick Bamming directly by telephone: 00 353-1 6424 381. |
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Free for members of the German-Irish Lawyers and
Business Association (GILBA)
and for members of the German Irish Chamber of Industry and
Commerce. |
| Non-Members = €50.00 |
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© 2003-2010 LK Shields Solicitors.
All rights reserved.
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